CORPORATE PARTNER
For decades, the private sector and non-profit organizations have teamed up to advance their respective missions. The benefits that accrue to corporations when they strategically link themselves to non-profit organizations are many. While some support is driven purely out of altruism, most comes from a desire and need to grow brand awareness, gain market share, enhance employee engagement, and improve the bottom line. Companies recognize that consumers are more sophisticated than ever and to have an edge over the competition, a well-defined social responsibility platform is critically important. This fact is confirmed by the 2010 Cone Cause Evolution Study that revealed;
81% of Americans said companies should financially support causes at the same level or higher during an economic downturn. 64% believe companies responded well to social and environmental issues during the recession. 80% are likely to switch brands, similar in price and quality, to one that supports a cause. |